Entrepreneurship is a practice based on risk. From the very start entrepreneurs put plenty on the line. They leave behind the comfy confines of office life, where they received a steady paycheck with benefits, to start a company from scratch. Since startups have very few resources at their disposals, every decision involves some amount of [...]
Small businesses face many financial and personnel decisions that will shape their futures. In general, each business has to find its ideal balance between retaining in-house services and outsourcing positions. While every business will have different needs, there are some general principles that apply to most small businesses. Here are three things that most small [...]
As a modern entrepreneur, you aren’t limited by office space. After all, why should you be when new technology makes it easy to do business with anyone from anywhere? Regardless of what line of business you’re in, taking notes, sharing documents, and keeping a tab on social networks are an absolute necessity. The good news? [...]
It might be a pain in many ways, but travel is an essential party to many businesses. Whether it’s meeting with clients or attending conferences, odds are you’ll have to make travel arrangements at some point. You might even have to include other employees in the plan, which adds dollars to the equation and complexity [...]
Moving a business operation from a room in your house into an office brings plenty of changes. For starters, it means no more working in your underwear. But there are plenty of other little things that an office requires that came standard with your apartment. A lot of this is pretty standard: a few phone [...]
Google Analytics pulled a fast one on website owners this year. They removed the very helpful option of exporting reports as a PDF. In the previous version, when you clicked Export in the upper-left corner of the screen you saw this: But now you see this: The benefit of PDF exports is your reports come [...]
A group of people that send me business for free? Sign me up! Well it’s not really free. A great referral network is built upon the collective effort of it’s members. It takes time and effort make and refer connections and to build the trust required to get referrals from others. For many owners a [...]
You’ve likely noticed QR codes popping up in more and more places. Large brands are utilizing them in their marketing campaigns to connect print and online media with measurable results. But QR codes are affordable to create, and a great way for SMBs to integrate their online and offline marketing. Creating a QR Code QR [...]
With over 800 million users worldwide (50% of which log-in every single day), Facebook has become a powerful marketing environment for many businesses. Facebook is even more than a website, it’s a true social platform that is thriving. Users average 37 minutes per session on the site and there are 350 million users that access [...]
They might look like they’re all fun, but tablet computers can have plenty of practical uses. More and more small businesses are taking advantage of the burgeoning tablet market and using the devices to their advantages. There are many ways that tablets can help your small business, too. First, though, we have to wade through [...]
